For instance, you could take a full-blown case study and break it down into brief, digestible tidbits. Then, showcase these tidbits on a product page. You can link back to the full case study so users can conduct a further investigation if they desire. Here is an example of a case study for one of our customers, DealDoktor :. We used the full case study as a blog post and used just a small quote from it on our Testimonials page.
Then we linked back to the full case study. The great thing about video testimonials is that they really stand out and make a big impression. Interviews are especially effective because they help to get more details from the customer about their experience, painting a vivid picture in the minds of your prospects.
To get a great interview, make sure you ask questions that elicit a story about how and why your customer came to buy your product. People tend to place a higher value on something when an authority figure approves of it. So if one or more of your customers are well-known or authorities, make sure to feature those people on your website. These customers could be celebrities, well-known professionals in your industry, or people who have certain qualifications that make them authorities.
Press reviews are persuasive because they come from sources who are professionally qualified to speak on the topic. For example, new restaurants often try to get reviews from local restaurant critics. Remember what we said about how people are influenced by the behaviors of other people like them? Yelp is a great place to get peer reviews. You can use a screenshot to place these reviews on your website. This can be one of the most powerful types of customer testimonials.
Finally, you might be lucky enough to have customers write blog posts or reviews about your products. These can be incredibly effective at showcasing your product or services from a neutral point of view. Plus, these are fairly common types of posts. These are excellent resources for sharing across social media, using for social proof in your own blog posts, sending to your mailing list, and much more.
That means you can quickly create a notification for when someone leaves a review or testimonial on your site.
And this will motivate more of your customers to do the same. Functional FTP client. Good documentation and help files. Terrific technical support. No other web gallery program that I looked at can hold a candle to this program. I made an album in five minutes flat. Quite solid. I like the animated themes. I loved the way I could download my photos into a gallery theme that fit my style. My real reason for the site is to share stuff with the rest of my family, who are scattered all over the planet and thanks to your software I can now do that.
I tried out a few other programs that I downloaded form the web and "WGW" came out tops. One aspect I like is that web gallery wizard pro bundles all the picture files for you AND automatically makes thumbnails. Because of the nature of our remodel jobs, most of the time our clients are out of their home or out of the country. As a team, we are in constant communication with each other. This is where Web Gallery Wizard fits into this team work.
We take pictures of our work daily. Now our Clients, Designers, Architects, Sub-Contractors as well as our own staff, can simply log onto the internet and view the progress being made. Again, you can get started for free , which allows you to send up to invitations to current customers and respond to reviews.
A TrustPilot account also enables you to analyze the reviews, pinpoint trends, and identify areas of improvement. And a free pack of cartridges was sent to compensate. Excellent service. This clever testimonial from Glossier doubles as an upsell to viewers. If they like a look that one customer uploads, they can shop the products used directly from the testimonial.
One of the reasons this testimonial works so well is because of its focus on representation. Glossier serves a diverse client base, and it ensures its prospective customers feel seen by featuring customers of diverse backgrounds.
Each testimonial pops up in a lightbox, and you can flip through each one as if it were a magazine. Be sure to source your testimonials from a diverse pool of current customers, and give users a chance to learn more about your current customers by linking to the appropriate social media profile. If you sell customer service software , for example, and you interview a customer service rep, consider linking to their LinkedIn profile. In addition, the customer quotes include a floating head cut-out to add some personalization.
The testimonial featured above is from Brian Dean, Founder at Backlinko. Backlinko is one of the biggest websites that offer SEO and backlinking services and having the founder as an ambassador will move many readers to give Ahrefs a try. The big smiling picture of Angie stands out and invites readers to consider how BambooHR helped her organization. The case study above focuses on the challenge, the solution, and the result.
In addition, quotes from Angie are included in the content to personalize the testimonial and make it more relatable to readers. And across the board, it's the same, no matter the location. That brings that consistency you must have with multiple branches in multiple locations.
People place a higher value on your product when an authority figure endorses it. OptinMonster has used this to its advantage by featuring such people on its website. The ease of use of the whole thing. Even though I dislike popups, it makes it almost enjoyable. Quotes, like testimonials, can be fabricated. Marucci features a quote with a hero image and a CTA on their homepage.
Zendesk has a dedicated customer page that contains success stories of companies that use the product. The testimonial above works for several reasons. First, there are quote testimonials from main players at Tile, offering social proof to readers. Second, the case study is also specific by highlighting the challenges the company faced and how Zendesk helped out.
On our own testimonials page, HubSpot features enthusiastic customer reviews — alongside a note if that customer switched to HubSpot from a different software brand. That detail helps drive the points of the customer home — it takes time, money, and effort to start using completely different software, but the testimonials make it clear that the change was worth it for the customer. Many companies struggle to grab people's attention using their testimonial pages, but Bluebeam does a great job of catching your eye as soon as you arrive on the page.
While it's technically called a Case Studies page, the first thing you see is a set of project examples in the form of large, bold images that rotate on a carousel. Scroll down, and you can also click on video case studies, as well as view customer panels. ChowNow does a lot right on its testimonial page, but the bread and butter is its collection of production-quality "client stories" videos.
A handful of these awesome, 2—3 minute videos cover everything from the clients' life before and after ChowNow to how easy the platform is to use. In addition, the videos feature some great footage of the clients, their offices, and their food.
Visit mHelpDesk's testimonial page, and you'll see videos and text testimonials equipped with pictures. Some of the testimonial videos aren't production-quality, but they get the message across and cover useful and relevant information — which goes to show you don't need to invest thousands in production to get some testimonial videos up.
Finally, in the theme of earning trust, we love that mHelpDesk closes out its testimonial page with awards and badges of recognition. One of the first things we noticed about ClearSlide's testimonial page is how creatively it's named — "What They're Saying. If you have celebrities or influencers within their community, be sure to include and even highlight their testimonials on your page.
Again, it's technically a visual catalog of both previous projects and works-in-progress, but instead of just listing out client quotes, the page opts for a card-like design with interactive, rectangular elements you can click on to see the full case study — with quotes occasionally appearing in-between.
What's even cooler is what's included in each case study. Not only does FocusLab cover the challenges faced by clients and how FocusLab helped solve them, but the case studies also include some of the steps in the design process between conception and final product. For example, in some instances, they included the evolution of the logo during the design process. Using a star-rating system not usually seen in the B2B sector, the page is headlined with an eye-catching video, with customer reviews below it.
Plus, it gives users the ability to sort through customer reviews by category so they can read the ones most relevant to them. Slack uses individual testimonials to highlight key product features and how the customer used them — a genius way to give a product tour while also letting happy customers sing your praises. From each blurb, visitors can click to learn more about the specifics of that customer case study to get even more insights.
Dribbble's testimonial page is filled with bright, happy colors and highlighted quotes. What we love about this page is how honest and straightforward the user reviews are. It's quickly clear to a reader that these testimonials haven't been altered or edited — which lends the site a degree of authenticity and trustworthiness that might convince someone to start using the product.
BioClarity's cruelty-free, plant-derived skincare line is about one thing: being green. Green is all over the website, and its Instagram is covered in images of people applying green serums to their faces. In this case, pictures serve as better testimonials than words — but BioClarity still uses both.
On its results page, visitors can see photo collages of customers before and after using the product, as well as enthusiastic videos and words of recommendation — all in a soothing green theme. Visitors can also click on andthe reviews page to read in-depth product reviews from real customers from the results page. Testimonial Wizard streamlines the process so it feels like your social proof is created by magic.
Customers can easily publish their comments to review platforms including Google My Business, Facebook Pages and Yelp. Display all of your testimonials in a stunning, infinitely loading page, set up in a few minutes. Overwhelm potential customers with glowing feedback. Research shows that faces sell. Allow users to add their avatar with one-click imports from social accounts or by using our fast image uploader. Increase conversions with the fear of missing out factor.
Trigger timely popups featuring your best testimonial providers.
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